The most in-demand Metaverse skills every business is looking for

The most in-demand Metaverse skills every business is looking for

The metaverse is here — and if we believe a recent Citi report, it could generate as much as $13 trillion in value for companies around the world by 2030.

This astronomical assessment is based on the idea that the metaverse is the name we currently use for what will eventually become the “next level” of the internet. Today, we might log into Amazon, Facebook, or Slack to shop, socialize, or work online. Tomorrow we will instead move towards a new generation of Metaverse services where we can do all of these things in a way that is far more immersive, interactive, and experiential.

In fact, this might just be the beginning – some more “freaky” theories suggest that we may one day essentially live in the metaverse – our brains hooked up to digital worlds that are just subtly different from reality. Sounds ridiculous? Quite a few people think we might be there already!

But if we stay in the here and now for a moment (or at least what we think of as the here and now), there’s this $13 trillion to think about. And anyone interested in cutting off from it could do worse than worry about the skills and experience needed in this brave new digital world. Besides architects, engineers and builders to put it together, we also need teachers to show us how to use it, artists to fill it with beautiful things, and probably even police officers to protect us while we’re in it.

It’s a very new field, and the truth is that no one knows exactly what it will be like when it grows big enough to play a role in mainstream society. But one thing seems certain, the Metaverse is coming – and if you want to be a part of it, these might be some of the useful abilities that will earn you your place:

3D modeling and design

Metaverse worlds will be immersive and three-dimensional – we can already see this in the worlds being developed from Meta to Roblox and Decentraland. Designing these environments to be functional, lingering, and immersive requires specific design sensibilities practiced by video game designers and animators working on 3D movies. Designers will be tasked with conceptualizing, prototyping, and building the environments that Metaverse users will explore, as well as the objects and avatars they will interact with.

computer programming

Many Metaverse experiences are built by designers using low-code or no-code worldbuilding solutions like Roblox or Somnium Space, and tools like Unity that require some understanding of coding to get the most out of it. However, these tools must first be created – and as the metaverse and its user base mature, new tools will be needed to provide newer and more immersive experiences. Because of this, those with solid programming skills will likely always be needed by companies and organizations that want to be at the forefront of Metaverse development.

VR/AR development

Metaverse doesn’t have to involve virtual reality (VR) or augmented reality (AR) – many popular platforms that are now considered Metaverse experiences – Roblox or Decentraland for example – are perfectly usable on regular 2D screens. However, many are predicting that virtual reality will play a big role as Metaverse creators attempt to create the most immersive environments and interfaces they can. AR plays a role in bridging the gap between the real and virtual worlds – an essential element of the Metaverse experience. Know-how in development with these two technologies will undoubtedly be in great demand.

Blockchain / NFT engineering

Many visions of how the metaverse will develop include concepts such as decentralization and uniqueness of digital assets. To make this possible, the underlying technology layer will include blockchain. This will allow for the creation of a distributed, decentralized infrastructure that can be used to build worlds that are ultimately under the control of their owners and not whoever owns the servers or data centers in which they are stored. NFT technology means we can create unique or limited assets and prove who owns them or has the right to use or sell them. Individuals with the ability to create this Web3 infrastructure and assets will play an important role in Metaverse development and management.

data literacy

The digital world is based on data and information. Information about user behavior in the Metaverse is collected and analyzed to understand how people use the environments and to create experiences that better match their needs and desires. Information from sources in the real world is used to create environments that more closely resemble our own reality and are therefore more interesting and immersive to us. Just as we generate and consume data in the real world to use services that make our lives easier, we will do the same in virtual domains and data specialists will be needed to analyze it and extract insights from it.

UI/UX design

User interfaces (UIs) are the connecting points between ourselves in the real world and the virtual environments of the metaverse. And whether we’re using touchscreen interfaces on our mobile phones or full-body tracking capabilities of immersive VR, we need UI knowledge to ensure the UI is as natural and smooth as possible. This contributes to the broader field of user experience (UX) — the art and science of ensuring that the time we spend using software (in this case, Metaverse software) is as intuitive, enjoyable, and rewarding as possible. Qualifying in one or both of these disciplines would be a good place to start for anyone considering a career in metaverse development.

project management

Metaverse Product Managers will determine the way Metaverse experiences are delivered to customers – the end users of Metaverse platforms and the citizens of virtual worlds. Developing Metaverse experiences involves a whole range of skills and disciplines, and people with project management experience are essential to pulling it all together into a cohesive whole. These skills are required to ensure that all elements are performed to a high standard and in a way that contributes to the overall quality of the experience.

Internet security

Security is just as important in the virtual world as it is in the cyber world, and this only becomes truer the more time we spend online and in connected environments. Because the Metaverse will be the place for everything from shopping to healthcare, care must be taken to ensure all channels through which we exchange valuable data – from credit card details to conversations about our health – are completely secure and not open to exploitation by malicious actors intent on harming us.

marketing

The Metaverse, like the internet before it, clearly represents a tremendous advertising and marketing opportunity. Finding new and engaging ways to promote products and services and build brand awareness in virtual spaces is becoming an essential skill for marketers and anyone working in work in the advertising industry. With companies from Nike to MacDonalds, Coca-Cola, Goldman Sachs and Gucci already spending heavily on Metaverse marketing initiatives, this presents an exciting opportunity for any marketer looking to work at the new frontier.

ethics and social responsibility

Last but not least, everyone who creates Metaverse experiences and environments has a responsibility to ensure that it is done in a way that minimizes the risk of harm or negative consequences, either to individuals who use them, to society at large and for the environment. People with these skills will have roles ranging from ensuring we don’t make these worlds too addictive to ensuring our virtual worlds promote equality, inclusivity, and fundamental freedoms.

To stay up to date on the Metaverse and broader business and technology trends, be sure to subscribe to my newsletter and check out my new book. Extended reality in practice: Over 100 amazing ways in which virtual, augmented and mixed reality are changing the economy and society (which has just been awarded business book of the year 2022 in the specialist book category). And of course you can follow me Twitter, LinkedInand youtube and explore mine website for more content.

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