Read the 9-page media kit a lifestyle creator uses to get brand deals

Read the 9-page media kit a lifestyle creator uses to get brand deals

  • Natasha Greene is a lifestyle and food influencer on TikTok, Instagram and Pinterest.
  • Greene makes most of her income from sponsored content and books about six deals each month.
  • Read the 9-page media kit she uses when recommending brands to collaborate with.

Like many YouTubers, Natasha Greene derives most of her income from branded content businesses.

Greene, a full-time food and lifestyle influencer, books five to six partnerships each month where she posts sponsored content on Instagram, where she has 138,000 followers, and on TikTok, where she has about 212,000 followers. She also recently signed her first branded content deal for Pinterest, where she gets over 10 million views a month.

Greene has been rolling out potential partners since beginning her career as a YouTuber in early 2020.

To win brands over, she created a media kit with the help of a designer – a document influencers often use to demonstrate the value they bring to a partnership.

While she now receives most collaboration proposals directly from brands, pitching is still part of her routine, Greene said, and her media kit is a key element in that process.

It has become even more important to her as she seeks to evolve from a food creator into a broader lifestyle brand.

“Pitching never stops,” she said. “I suggest weekly. I build relationships weekly.”

Using her media kit, Greene has been able to sign deals with brands such as wine and spirits marketer Kobrand, as well as cutlery maker Schmidt Bros and car maker Toyota.

The media kit was also useful when she set up brands for gifted partnerships or deals where she gets free products in exchange for content.

Fashion brands like Abercrombie lend themselves well to talented collaborations, she said, because while her content doesn’t focus on fashion, she often shoots photo and video content with a professional photographer, where her attire is a key visual element.

“It’s a really great opportunity to work with brands that aren’t necessarily in your niche, but you can show them what your overarching brand story is about and how it will benefit their brand,” said Greene.

Greene recently updated their media kit strategy to include an interactive version of the document created on MediaKits.com. Unlike their “static” media kit, which is updated every six months, this version includes real-time data with follower counts and audience statistics.

When pitching brands via email, Greene links to both versions. She includes the 9-page PDF document as part of the email body and the interactive version in her email signature.

Both documents have value and complement each other, Greene said.

“The media kit I made with my designer is more detailed; there’s a lot more clarity about what my brand stands for and what I can do,” she said. “The other is just my numbers and my total reach across platforms, but it helps because it’s real-time.”

This is what the latest version of Greene’s media kit looks like:

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