New York City celebrates 30thth Anniversary of Restaurant Week with special offers for guests through August 21st.
The promotion is offered by over 650 restaurants in the city’s five boroughs; Over 60 styles of cuisine are offered in 85 districts.
Restaurants offer meals at special prices on weekdays and have the option to do the same on Sundays. They offer either a two-course lunch or a three-course fixed-price dinner, which cost $30, $45, or $60 depending on the restaurant. Over 100 restaurants are offering $30 bottles of wine to celebrate the anniversary.
Joe Baum — owner of Windows on the World, among other restaurants — and Tim Zagat, a lawyer who founded a hugely successful business that allowed guests to rate the restaurants they visited (long before social media existed), which eventually sold to Google and is now owned by Google by The Infatuation – founded Restaurant Week when the Democratic National Convention was held in New York in the summer of 1992. Their goal was to entertain convention delegates and the media covering it with three-course meals at some of the city’s finest restaurants for $19.92. Although they fully expected the promotion to be a money loser, it actually boosted business; It was eventually expanded into a winter version, and versions of both seasons became longer than a week.
The concept has since been copied by other travel destinations in the United States and around the world.
15 of the restaurants that started the campaign in 1992 are participating again this year; These include Barbetta, Carmine’s on the Upper West Side, Dock’s Oyster Bar, Fraunces Tavern, Gage & Tollner, Gallagher’s Steak House, The Palm, Sardi’s, Shun Lee West, Sylvia’s, Traven on the Green, Tribeca Grill, the Russian Tea Room, Union Square Cafe and Victor’s Cafe.
Fred Dixon, President and Chief Executive of NYC & Company, New York City’s destination marketing organization, said, “We are proud to celebrate 30 years of NYC Restaurant Week and celebrate three decades of exceptional offerings for guests across the five boroughs. To continue celebrating the city’s world-class dining scene, we’re excited to announce the launch of Savor NYC, a year-long culinary initiative that will shine a spotlight on the culinary community in the city’s multicultural neighborhoods and encourage visitors to dive deeper and more to discover. ”