Fiverr launches creative consulting business for corporate clients

  • Togetherr enables marketers to hire a team from a pool of 1,110+ top creatives.
  • As part of Fiverr, the platform will allow marketers to bypass agencies.
  • Togetherr freelancers are vetted and many have won awards or worked with big brands.

Online freelance marketplace Fiverr is launching a new platform Thursday that allows marketers to assemble a team of top-notch freelance creatives to work on projects like brand strategy or new product launches.

Dubbed Togetherr, the platform is aimed at enterprise customers and agencies that need on-demand project-based capabilities with projects $50,000 and up.

Unlike Fiverr, where anyone can sign up for a freelancer account and bid on projects, only verified freelancers appear on Togetherr. Many have won acclaim such as the Cannes Lions and CLIO Awards, and some have worked on campaigns for clients such as Google, IKEA and Nike.

The platform, which is wholly owned by Fiverr but operated by another site, Togetherr.com, was launched in partnership with Amir Guy, who will oversee it as general manager. Guy comes with 25 years


advertising industry

Experience between agencies such as Grey, Wunderman Thompson and Young & Rubicam.

Togetherr has spent the last few months vetting and onboarding more than 1,100 creatives and 30 micro-agencies that will serve as a pool of advertising experts for marketers to draw on.

Guy is banking on two trends he sees happening in the industry: agile, disruptive technology companies increasing their share of advertising spend, and the fact that most large companies already do not entrust their entire advertising business to agencies alone.

“You can’t even imagine working with agencies,” says Guy of Tech Firms. “Let’s say you’re Nike’s registered agency – you know that 50, 60% of projects don’t get completed with you because they don’t trust you. They’re too slow, too complicated,” he added.

Togetherr uses AI to build a powerful creative team

Once clients answer a few questions to define the scope of their marketing project, Togetherr’s AI algorithm creates three “dream teams” of creatives whose skills and experience should match the client’s needs. The algorithm ensures that the members of each creative team are related to each other in some way, for example by having previously worked together at the same company or on the same project. This involves scanning publicly available information such as LinkedIn and award sites. This will help create more team cohesion, a common concern of clients hiring freelancers, Guy said.

The inspiration for starting Togetherr came from Guy’s own experiences as an advertising executive. Over the years, Guy said he’s seen clients grow increasingly frustrated with their agencies’ slow pace, while the agencies themselves bleed creative minds disillusioned with agency life due to the industry’s increasingly “toxic” work environment.

Brands started opening in-house agencies, while top talent went into business for themselves and work became more project-based.

Guy then realized that when clients needed outside talent for a project, they tended to stick to a roster of creatives they already knew, while the creatives themselves often worked freelance on projects at their old agencies. It was here that he realized that Togetherr could help brands get better creative and creative access to more projects.

“People sometimes [ask], are you a disruptive product? And I’m saying no, the disruption is already happening,” said Guy, who added that the pandemic has only helped accelerate talent brain drain from agencies and clients’ willingness to hire freelancers regardless of location.

Agencies need a “wake-up call”

Fiverr isn’t the first company trying to automate the creative process in marketing and advertising. Startups like BeenThereDoneThat also aim to reduce marketers’ dependence on agencies by pooling easily accessible top talent.

But Togetherr isn’t exactly intent on killing ad agencies, Guy said. Instead, he sees the platform as an additional tool that agencies can also use to complete projects for customers. “I want to make brands happy so they have direct access to creatives and I want to make agencies happy so they can be agile and on-demand enabled with Togetherr,” he added.

As agencies have consolidated over the years, boutique agencies and even sole proprietorships have sprung up. As a result, the market is fragmented and, according to Guy, ripe for disruption.

“I don’t think agencies are going to go away,” he said. “I think big brands will always need the agencies that accompany them in the long term and serve as guardians of the brands or strategies. [Togetherr] is a wake-up call because the industry needs a fresh start.”

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