Apple reveals plans to take over your car’s infotainment ecosystem

At the World Wide Developers Conference (WWDC), Apple presented a new iPhone operating system and new possibilities for video conferencing as well as the next generation of CarPlay.

The mission is simple. The latest version of CarPlay fully integrates all of your vehicle’s dashboard screens into an Apple ecosystem.

Today, Apple CarPlay mirrors iPhone functionality in a simple way so drivers can use it on their infotainment screen while on the go.

The company says CarPlay will soon allow users to control the radio and change the climate without leaving the system, which is sometimes a complicated process. It will also allow CarPlay to access vehicle data for speed, fuel level and other measurements that previously resided on analog gauges.

Soon Apple CarPlay will also be able to read your speed and fuel level and control the climate.
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“Apple’s significant expansion of CarPlay capabilities to the entire driver environment is likely a foretaste of the fully immersive in-vehicle Apple experience the tech giant is working towards,” said Ed Kim, President and Principal Analyst at AutoPacific news week.

“There has been a lot of talk about the ‘Apple Car,’ but rather than making Apple a full-fledged automaker, the information available seems to indicate that the company is working to develop a fully integrated experience that encompasses everything from autonomous driving to Siri as an input device, full e-commerce capabilities while driving, and revenue sharing agreements between Apple and its affiliated partners,” said Kim.

He also said a Halo car could be coming, but that Apple wants to be in more than just one model.

There’s also more digital real estate to deal with in modern cars, which means more space for Apple products.

2023 Jeep Grand Wagoneer
The 2023 Jeep Grand Wagoneer can be equipped with optional screens for the front passenger and rear seat occupants.

“It makes sense that Apple would do this as vehicle display interfaces become more diverse. Jeep offers up to seven screens with larger displays in both portrait and landscape modes. Lincoln has begun incorporating pillar-to-pillar displays on the new Zephyr in China and is coming to its new electric vehicles in 2024,” said Sam Abuelsamid, principal analyst at Guidehouse Insights news week.

The new system also allows users to customize their own digital instrument cluster and add apps, as well as weather, time and calendar widgets as they please. The illustration shows a wide digital screen running from the instrument cluster to the passenger side, with a more traditional touchscreen display below.

“The latest version of CarPlay shows an early vision of what this embedded Apple Car experience could look like, while it may not include the rumored Siri-enabled autonomous driving and e-commerce capabilities,” Kim said. “It acclimates the customer to the idea of ​​an in-car Apple interface that extends well beyond the center infotainment screen. Ultimately, it helps prepare consumers for the Apple embedded in-car experience expected later this decade.” to prepare.”

CarPlay is currently offered by every manufacturer in the US, but its main competitor in the world of smartphone integration is catching up. Android Auto, which covers the majority of manufacturers, is still missing from some premium vehicles.

However, in Volvo, Polestar and others, Android isn’t just built in, it’s the backbone of the system. That’s the piece of the puzzle that Apple doesn’t have yet.

“Google’s Android Automotive OS (not to be confused with Android Auto) is a different version of a similar idea that uses a fully embedded operating system to provide a Google in-car experience, which contrasts with the next generation of CarPlay continue to rely on the driver’s iPhone,” Kim said.

“Nevertheless, both the next-generation Apple CarPlay and Android Automotive OS share a similar goal of providing the driver with a very familiar in-vehicle user interface and ultimately opportunities for Apple/Google, the automakers and e-commerce partners to spend the driver’s time to monetize in the vehicle.”

The company says more information will be shared soon and the system will be rolled out next year.

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